The Hula Story

We may be famous for it in Hawaii, but we believe that hula is a state of mind. A hula girl has an adventurous spirit, a graceful beauty, and a fiery energy that makes her brave, bold, and full of spirit.

Every girl has an inner hula girl and our polish is made for her. Whether she’s surfing killer swells on Oahu, riding wild ponies in Oklahoma, or catching cabs in New York City, she’s got spunk, sparkle, and it’s more than likely possible that she’s always dreamed of being a mermaid.

Hula Polish was born on the north shore of Maui, and it’s those sparkling beaches, lush jungles, hidden waterfalls, and endless rainbows that give our polish its magic. Our color range is inspired by the spectacular color palette that Mother Nature provides in the Hawaiian Islands, and we can’t wait to share it with you.

We hope that our polishes will wander the world with you and that these little bottles of aloha will inspire you to unleash your inner hula girl and be forever in a hula state of mind.